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Miracle Day: Helping kids trade doubt for determination

November 29th, 2013 by

On December 4th, CIBC is investing in kids. Here's how you can help...

 
 

CIBC Miracle Day is an employee-driven fundraiser that started at a Wood Gundy branch in 1984. Every year, on the first Wednesday in December, CIBC’s wholesale banking employees and participating CIBC Wood Gundy Investment Advisors donate their fees and commissions to help kids in need. Since its inception, Miracle Day has raised $69 million for children’s charities across Canada and $219 million globally.

The CIBC Children’s Foundation is a registered charity that administers the funds raised each Miracle Day. This year, the CIBC Children’s Foundation will donate $4.5 million to children’s charities in 125 communities across Canada.

Join us & become involved

On December 4, 2013, you can help make a miracle happen. Trade with CIBC and invest in kids. To find out how, contact your local CIBC Wood Gundy Investment Advisor or wholesale banking representative.

A history on 42nd Street

In 1984, a Wood Gundy office in Toronto came up with an idea that would ultimately change the lives of children across Canada.

Branch Manager Timothy Miller and the Investment Advisors at the 42nd Street branch - named after the famous 42nd Street in New York and located on the 42nd floor of the Head Office - decided to donate their commissions for one day of business to children's charities. For people who count on commissions for their livelihood, giving them up - even if only for one day - was a sacrifice. However, the branch's Investment Advisors were fully supportive of the initiative.

The initiative was named Miracle on 42nd Street, and in that first year $163,935 was raised by this branch. Since then, CIBC Miracle Day has grown expeditiously. Throughout the past 28 years, the original objective has remained: investing in the lives of children to help prepare them for the future and to make sure that tomorrow's citizens are backed by a strong portfolio of skills and support.