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Business

Would you shop at a Best Buy 'Amazon'?

May 8th, 2015 by

Why the electronics company is willing to team up with competitors to make this work

 
 
 

If selling Internet routers won't work, surely selling the whole darned Internet will. 

Perhaps that's why Best Buy is preparing to launch an online marketplace this fall, through which it will reportedly aim to bring competitors together in an effort to take on online retail.

After all, as Best Buy explained in a statement, the market is underserved and Canadian retailers are under-exposed. According to a report by The Globe and Mail, partnering with Best Buy - even if some retailers once considered the brand their big-box arch-nemesis - could mean taking down a greater evil altogether: Amazon.

Put plainly - this means war.

Getting wires straight

The launch will follow Best Buy's month-old closures of 66 of its 258 stores. But it also follows recent data that suggests Best Buy may be a rather highly recognized e-commerce name in its own right, with 4.2 million unique visitors in March - a 10 percent increase year-over-year.

But surely one might expect as much, considering the millions the company has invested in its e-commerce technology over the past 17 years. 

Time to return the favour, dear Internet.

Want to read more?

The Globe and Mail: Best Buy Canada invites other retailers to its online marketplace

 

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