Facebook just released a smartphone app that does - well, pretty much what our smartphones are already perfectly capable of doing on their own.
Yet - for reasons unbeknownst to most - some media outlets are going postal over it. According to The Register, for instance, one media outlet (we won't mention who - but let's just say it rhymes with The Shuffington Ghost) even called it a "game changer," saying it's "time to take note."
Don't whip out the notepad just yet, though - you might not be all that awestruck.
The new app, called Hello, is designed to let smartphone users see the names of incoming callers right on their smartphone screen by matching up numbers with users on the social network. If it sounds like a glorified Facebook-branded caller ID - that's because it is.
But given the company, which announced quarterly results this week, was able to generate profits of $512 million USD for the period - it may just know what it's doing. Though this number reflected a 20 percent dip compared with the same period a year earlier, revenues were up 42 percent in the same period, to $3.54 billion. Earnings beat analysts' expectations of 40 cents, with 42 cents per share.
That's something to take note of.