Avon is about to do what it does best - turn a pretty penny on its $4.1 billion business.
According to The Globe and Mail, reports are swirling that the company is in talks to head in a new strategic direction - and it could mean selling off its North American business.
The Wall Street Journal was first to break the story earlier this week - and Avon has so far declined to comment.
However, that hasn't stopped investors from pouncing on the stock, sending its share price up 18.1 percent in a day.
That's after the company saw its stock lose nearly half its value - 44 percent - over the past 12 months.
But that's hardly surprising considering its North American arm, which accounts for 14 percent of Avon's annual sales, has posted a loss for the last three consecutive years. Experts estimate it could take upwards of $1 billion in reinvestment funding to revive the business.
Perhaps there are just some things cosmetics can't fix.
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