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Gwyneth took on a $29 challenge and it backfired GOOPmendously

April 14th, 2015 by

Why Gwynny can do no right


Just what can $29 get you at the grocery store? If you're Gwynny, the answer is - a whole lot of backlash.

And about a fistful of cilantro.

Remember back when Miss Paltrow made the off-centre comment that she was "incredibly close to the common woman," GOOP lifestyle and all? Just in case you need reminding of what the common GOOPer looks like - she gifts out $995 cashmere throw blankets over the holidays. 

Feed it to me straight

Perhaps in part a bid to prove she really is just one of the commoners (and totally can sit with us), the 42-year-old GOOP queen took on a challenge from The Food Bank for New York City to live on $29 worth of food stamps for a week.

According to Fame10, Paltrow hopped to her Twitter feed with a picture of her bounty - brown rice, black beans, peas, eggs, tortillas, cilantro, limes (seven of them), avocado, tomatoes, garlic, onion, and greens - and a caption reading: “This is what $29 gets you at the grocery store—what families on SNAP (i.e. food stamps) have to live on for a week.”

Well actually, dear Gwynny - it’s what some families have to live on for a week, every week, for years. Last year, a U.S. Census Bureau study found a record 20 percent of American households were living on food stamps in 2013. A more recent study found one in five children were living on food stamps in 2014 - a rise from the one in eight living on food stamps prior to the recession.

No doubt her intentions were good; it's all too likely the star was only trying to use her celebrity status to raise awareness for impoverished families. 

Still, she may have consequently raised a few tempers along the way.

Twitter pangs

To give you an idea of the Twitter storm that followed, here's what one user had to say: "Maybe instead of grandstanding about $29…you could help normal people and donate some of your millions to a food bank?”

A headline in The Telegraph reads: “No Gwyneth, busy mothers can't live on lettuce, limes, and beans,” highlighting the difficulties you can (rather easily) imagine would surround feeding a family on $29 worth of food stamps in any given week. 

But the topmost issue at the forefront of experts' concerns about Miss Paltrow’s $29 grocery haul: Girl’s lacking calories - which, for families with very active and laborious lifestyles, is an absolute must. Oh, to be rich and naive. 

On a bright note

At any rate, if raising awareness was the end objective here - she may have succeeded after all. 

Got to hand it to her - sister knows how to stir a pot.


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