Great things come in small packages - which is a rather ironic observation in the context of digital storage space companies.
But in this case, Dropbox is proving to be the David in a story against tech's largest Goliaths - and according to Fast Company, whomever controls our digital stuff controls the digital future. Now that Dropbox is hinting at potentially filing for an initial public offering this year, investors may want to take note.
Small on price, big on value
Dropbox may be valued at only $10 billion - and yes, we say "only" when comparing its value to that of its major 12-digit-market-cap competitors - but it controls 27 percent of the consumer market for file syncing, sharing, and storage.
Apple boasts a $748 billion market cap, Google boasts one of $369 billion, Microsoft comes in at $357 billion, Amazon at $173 billion, and Tencent at $160 billion.
But if it's true that whomever controls our files controls our future - Dropbox may just be the next 12-digit-market-cap company in the making.