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Call it woman's intuition

March 20th, 2015 by ,    photos by

Why this failing smartphone company finally decided to hand over the reigns to its female co-founder

 
 
 

Who can forget the Taiwanese smartphone company HTC? Apparently, about 98 percent of the market can. 

Back in 2011, HTC held an all-time high 11 percent of market share, but has since fallen to a meager 2 percent. Its namesake HTC Touch phone was no match for the onslaught of Apple and Samsung smartphones that would hit the market, gobbling up much of what was left of HTC's consumer base. 

After three years of slouching sales, the company is taking a new direction.

Woman on top

According to Quartz, HTC released a statement today naming current chairperson Cher Wang, who co-founded the company with current chief executive Peter Chou, as its new CEO. Just 4.8 percent of CEO seats in companies in the Standard & Poor's 500 Index are held by women - and even fewer hold both a chairperson and CEO role within a company.

And if you think that's progressive, just wait until you see HTC's new virtual reality headset, HTC Vive, hit the market space.

Perhaps all it will need to win back some of its market share is a woman's touch. 

Want to read more?

Quartz: HTC is banking on a female CEO to steer the company back on track

 

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