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Money Media

Joe to bring fresh to the 'Den

March 18th, 2015 by

Dragons' Den is welcoming a new set of wings


It's a breath of a fresh air in a den pungent with dragon breath (You're welcome, dear reader, for that mental image).

Big news for all you fashion entreprenistas out there: Joe Mimran, founder of the Joe Fresh brand is gearing up to join the set of CBC's Dragons' Den after stepping down from his day-to-day responsiblities with the apparel line, Financial Post reported. 

A dragon in waiting

Mimran can be credited as the brains behind what has made Joe Fresh the second largest apparel brand in Canada.

But the label isn't Mimran's only claim to fame; he's been behind big brands Club Monaco, Alfred Sung, Caban, and has also overseen the creative direction of many home and entertainment products on the market (because why stop at taking over the fashion world when you can have it all?).

It's why dragons have wings; so they can reach for the sky  - and even once they get there, keep going higher.

Want to read more?

Financial Post: Joe Fresh founder Joe Mimran joins CBC’s ‘Dragons’ Den’


Jul 26 2017 1:40pm

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